“PL” is short for Party Logistics – it indicates how many “parties” are involved in the logistics process and how far a business outsources its operations. The higher the number, the greater the degree of outsourcing and integration.
1PL – First Party Logistics
The business handles logistics itself. The webshop manages storage and shipping with its own warehouse, its own vehicles and its own people. Full control – but the company carries every burden too.
2PL – Second Party Logistics
An external provider handles individual sub-tasks – typically shipping. A classic courier company or carrier is a good example: you do the warehousing, they do the transport.
3PL – Third Party Logistics
Outsourcing most of the physical logistics: warehousing, picking, packing and shipping at a single provider. This is the baseline level of classic “fulfillment”. Most logistics companies sit here.
4PL – Fourth Party Logistics
One step up: a 4PL doesn’t just execute, it coordinates. As an integrator it brings together the various logistics partners and systems and manages the entire supply chain – often without its own warehouse, focusing on technology and orchestration.
5PL – Fifth Party Logistics
5PL is the highest, technology-driven level of logistics. Here the emphasis is on orchestrating the entire ecosystem: physical logistics (warehousing, shipping) merges with an intelligent platform that automates and connects webshops, marketplaces, inventory, pricing, invoicing and shipping. A 5PL doesn’t just provide a service – it optimises at a system level and scales together with your business. This is exactly what we stand for.
6PL and 7PL – the directions of the future
6PL is often described as an AI-driven, self-optimising supply chain in which algorithms make logistics decisions in real time. 7PL is an even broader concept: the full integration of logistics and commercial services within a single provider. For now these levels mark a direction more than an established category – but they clearly show where the industry is heading: toward ever greater automation and integration.
Where should you be?
Most growing webshops don’t need yet another standalone provider, but a coordinated system. The 5PL model offers exactly that: physical logistics and technology in one place, so that growth becomes an opportunity rather than a burden.